Posted by admin on Feb 25, 2010 in Real Estate Blog - Naples Luxury Homes | 0 comments
Neighborhood Announcements
When you first list your home many real estate agents send “announcements” to all of the other houses in your neighborhood. This can be done in the form of postcards, a letter, or flyers left hanging on the front door. The postcard may read “New Listing” or “Just Listed.” These are important because your neighbors might have friends who are looking to buy a house.
These type of announcements create “word of mouth” advertising, which is the best kind.
Mark C. Weber is a Naples Realtor, Broker & Owner of White Sands Realty in Naples, Florida. He is a 30+ year resident of Naples and specializes in finding people Naples homes on or near the beach and waterfront. If you are interested in Naples real estate or have a question about this article please contact him through
Email or by calling 239-417-1115.
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Posted by Naples Homes Center on Feb 25, 2010 in Real Estate Blog - Naples Luxury Homes | 0 comments
Individual Agent Advertising
Individual agents may advertise your home for the same reasons as companies do. They usually advertise in classified ads or in specialty magazines featuring houses available for sale.
As in other types of advertising, these ads rarely sell your home. Once again, the main goals of advertising are to accumulate homebuyers as clients and to impress you and future home sellers with how well they market their listings. Some agents actually do sell their own listings, but it’s not the norm.
It is much more productive and beneficial if your listing agent directs most of his or her marketing efforts toward other agents. Since this is “behind the scenes” marketing that you don’t actually see, it is often difficult for you to measure how hard the agent is working for you.
It is a mistake to measure your agent’s effectiveness solely by counting the number of newspaper and magazine ads featuring a certain property or your own.
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Posted by admin on Feb 25, 2010 in Real Estate Blog - Naples Luxury Homes | 0 comments
Real Estate Office Advertising
As mentioned previously, advertising your home in newspapers and magazines rarely sells your home directly. Most buyers begin their search for real estate online these days. Buyers are more likely to see your home on Realtor.com, Trulia.com or Zillow.com than they are in a local newspaper.
You still want to be certain the real estate company selling your house runs some ads, whether they feature your house or not. Ads do generate interest from home buyers. Those buyers may go online to see more pictures or bring the ad to their buyer’s agent. Or you could be one of the lucky ones – someone calling on your house may actually end up buying it.
You should also realize that when a company advertises the homes they have for sale, there is more than one objective. Sure, the real estate office wants to generate phone calls and sell those houses, but the truth is print advertising also shows home sellers how effectively they market properties.
The advertising brings in more listings, which generate more ad calls, which produces more buyers….and that is how real estate advertising really works.
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Posted by Naples Homes Center on Feb 25, 2010 in Real Estate Blog - Naples Luxury Homes | 0 comments
Every home seller likes to be assured that their listing agent or the real estate company will run ads featuring their home. Newspaper ads could be large display ads with lots of listings or small classified ads featuring just your property. Ads may also appear in local real estate magazines and, most importantly, on the Internet.
Of course the agents and companies will run ads featuring your house, but not for the reasons you expect.
You see, the main job of advertising is not to sell your house directly. Advertising creates emails and phone call inquiries. Some of those callers become clients of the agents answering the calls. This builds up a pool of homebuyers looking for property in general, all represented by real estate agents. Multiply this by all the agents and companies who also advertise homes, and this creates a large pool of home buyers in the market at any given time – all of whom are represented by local real estate agents.
The agents representing those home buyers should know about your home because it is listed in the Multiple Listing Service (MLS) and has had a broker open house or flyers sent to all the local real estate offices.
The agents match up their clients with appropriate available homes, one of which may be yours. Then they show the homes to their clients, who eventually make an offer. That is how your house gets sold.
In recap, ads create a pool of clients, one of which buys your home. Ads do not usually sell your house directly.
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Posted by admin on Feb 25, 2010 in Real Estate Blog - Naples Luxury Homes | 0 comments
Your agent probably belongs to a local association of Real Estate Professionals and they often have meetings once a month. At these meetings there is often a “marketing session” where some agents stand up and tell about their listings and other agents stand up and tell about their buyers. Your listing agent has an opportunity to “pitch” your house at these marketing sessions.
At the same time, these sessions may not be as effective as they were in the past. One reason is that they are often more social occasions than serious business meetings. Another reason is that, as technology has expanded, local associations have tended to merge and create larger Multiple Listing Services and Associations. Local meetings have become poorly attended gatherings.
Mark C. Weber is a Naples Realtor, Broker & Owner of White Sands Realty in Naples, Florida. He is a 30+ year resident of Naples and specializes in finding people Naples homes on or near the beach and waterfront. If you are interested in Naples real estate or have a question about this article please contact him through
Email or by calling 239-417-1115.
read more
